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Navyug Industries
A conversion-first landing page for Navyug — a machining and fabrication house that let its work speak for decades, and needed the web to finally do the same.
3.2x
Growth in qualified inquiries
+45%
Improvement in conversion rate
150%
growth in qualified leads in 2 months
01 The Client
Navyug machines and fabricates parts for brands like Bosch, Alstom and Milacron. The work was world-class. The website looked like it was from another decade.
A 35-year precision manufacturer covering machining, fabrication, assembly and ISO 9001:2015 inspection, from a single prototype to full production runs. Buyers arriving online had no way to see any of it.
02 Brief from client
Turn a 35-year reputation into new enquiries.
Navyug wanted a site that brings in serious enquiries from OEMs and industrial buyers, explains the full capability in plain language, and makes asking for a quote effortless.
03 Problem
The old site hid everything a buyer needs to see.
Generic messaging, buried proof and no clear way to enquire. Visitors left before they ever saw what Navyug could make.
04 What changed after launch
3.2x
Growth in qualified inquiries
+45%
Improvement in conversion rate
150%
growth in qualified leads in 2 months