[BRIEF]
01
Thirty-five years of precision, finally on display.
Navyug Industries makes precision fabricated and machined components, and holds ISO 9001:2015 certification. Its website hadn’t kept up. It looked dated, was hard to navigate and gave a buyer with a drawing no clear way to get in touch.
[CHALLENGE]
02
Fewer choices.
Faster answers.
The old site spread Navyug across eight pages, with four more links above them. A first-time visitor had to pick a path before they knew what the company makes, and the homepage had no enquiry form.
The design challenge was twofold: bring the brand up to date, and make the whole company understandable in the minute a visitor gives it at an expo stand.
[STRATEGY]
03
One page. One story.
One action.
A trade-show visitor gives you about a minute. So the site became a single page that works as well on a stand tablet as on a desk. Eight menu pages became About, Contact and one button: Discuss Requirements.
[IDENTITY]
04
An identity system built to look as precise as the parts.
The logo, colour palette, typefaces and visual language were designed together with the layout, not added afterwards.
Every element was chosen to work on screen and across the expo stand, and to say one thing quickly: an established manufacturer you can trust with a drawing.
Dark Teal
#052424
Lime Green
#ABFF02
Off White
#052424
Off Black
#1E1E1E
Light Gray
#BDBDBD
Vivid Orange
#FF6A2B
Inter Display
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0123456789!@#$%&?
[RESULTS]
05
From a quiet website to a working sales tool.
Cutting pages was not the hard part. Deciding which questions a buyer needs answered, and in what order, was
Designing for the expo as well as the browser kept every decision honest. If a section did not help someone understand Navyug in a minute, it did not stay.
10x
more visitors landing on the page
35%
more interaction on the website
63%
more enquiry form submissions